Wholesale and retail trade is the most important activity in the services sector in Dubai and in 2018 it represented 26.4 per cent of GDP (in constant prices). The wholesale and retail sector has evolved over the years, due to factors such as the creation of a modern and robust infrastructure, effective distribution channels to neighbouring emirates, rapid urbanization and tourism, as Dubai is the number 1 shopping destination. This chapter identifies strengths and challenges to Dubai’s wholesale retail trade, chiefly, the growth in popularity of e-commerce and an oversupply of retail space are perceived threats to retail & services.